Film producer Sy Lerner makes a bet with a fellow film executive that he can turn any nobody into a star at the Cannes Film Festival. A New York cab driver who is visiting the festival is chosen as the test subject to settle the bet and Sy uses his skills of hype and manipulation to try and turn the cab driver named Frank into the talk of the town. Many celebrities make cameos throughout the film.

Film producer Sy Lerner makes a bet with a fellow film executive that he can turn any nobody into a star at the Cannes Film Festival. A New York cab driver who is visiting the festival is chosen as the test subject to settle the bet and Sy uses his skills of hype and manipulation to try and turn the cab driver named Frank into the talk of the town. Many celebrities make cameos throughout the film.

Film producer Sy Lerner makes a bet with a fellow film executive that he can turn any nobody into a star at the Cannes Film Festival. A New York cab driver who is visiting the festival is chosen as the test subject to settle the bet and Sy uses his skills of hype and manipulation to try and turn the cab driver named Frank into the talk of the town. Many celebrities make cameos throughout the film.